Dailyhunt platform allows for seamless operations in terms of adding funds or the ability to choose the pricing model.

Adding Funds: You can directly add any amount of money from the Dashboard and deduct campaign related amount from the overall funds added. Alternately, you can create a campaign, setup pricing and budget, and add only the money required to run that campaign.

In terms of billing model, DH platform supports:

• CPM
• CPC

While setting up a campaign, you can select the campaign type and accordingly choose the CPM or CPC price you want to pay and run the campaign.

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Dailyhunt has an integrated payment gateway for its self-serve platform. After setting up the campaign, at the billing stage you will be required to select one of the below options:

• Netbanking
• Credit Card
• Debit Card
• e-Wallets

Currently, we do not support an option to “save card” details. Hence, you will be required to add a large sum of money at one go, and keep deducting from the same, or fill your card / account details for each transaction when a campaign is setup.

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As a part of the managed service solution, we do provide credit based payment facility. The criteria to avail a managed service solution is as below:

• Minimum monthly spend of INR 1 lakh per month
• Custom ads solution requirement
• Access to premium inventory
• Guaranteed delivery

Please reach us out on ads@dailyhunt.in to understand more.

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As per the government of India taxation laws, Dailyhunt is to levy 18% GST charges for all the campaigns that are run. As part of the registration process, it will be required for businesses to submit their GST number. This will also help businesses to get a GST invoice.

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At the “Add Funds” step, there is a provision to add a coupon code. If the amount to be added is more than coupon code value, then the difference will have to be added through payment gateway.

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Pan-India for Dailyhunt APP:

• Daily Impressions: 120+ MN
• Daily Clicks: 600k – 700k

While these are the overall numbers, these will vary depending on the selection of various targeting parameters like state, city, language, audience segment, app profile etc.

Outside-India for Dailyhunt APP:

• Daily Impressions: 20+ MN
• Daily Clicks: 80k-100k

While these are the overall numbers for NRI/Outside India traffic, these will change depending on the selection of various targeting parameters like country, state, city, language, audience segment, app profile etc.

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We would love to service each and every client of ours personally; however, we are bound by our limited bandwidth. If your monthly spends are upwards of INR 1 lakhs, we can then provide a dedicated campaign manager and run campaigns on your behalf to meet your objective. Proposal for the same can be requested at ads@dailyhunt.in .

However, if you are looking to run a pilot campaign or test out the platform, you can learn how to launch a campaign by going through the various materials and steps shared here. You can also watch our short video tutorial to see how easy it is to launch a campaign in under 10 minutes.

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Yes, you can. When selecting campaign objectives (the first step in creating new campaign), please select “traffic” as the objective. This option indicates that the platform needs to optimize for performance (CTR) by showing Ads to relevant audience.

If you are looking to focus on other outcome like leads, installs etc. then you need to select the right target audience group (city, audience segments, demo etc.) based on your understanding of your product / service market. This will further help the platform in optimizing you campaign for a relevant audience and deliver the same.

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Currently, the only business models supported by the Dailyhunt platform are CPM and CPC.

Having said this, you can generate performance to meet your CPL, CPI etc. with the Dailyhunt engine. Dailyhunt engine (read more about our tech stack)is geared to understand your campaign setting (impression caps, audience selection, language param etc.) and identify the right audience to help you meet the goal. Therefore, it is important that you give sufficient inputs while setting up a campaign in terms of target audience, clearn messaging, fast & mobile responsive landing page etc.

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• Location: Country / State / City
• OS Type: Android / iOS / Windows
• Connection Speed: Wifi / 4G / 3G / 2G
• Languages: Hindi, Tamil, Telugu, Kannada, Malayalam, Marathi, English, Gujarati, Punjabi, Oriya, Bengali, Urdu, Nepali & Bhojpuri
• APP Categories: Using Google Play Store, we have been able to map users into various categories, based on the type of APPs they have installed on their mobile devices
• Demographic: Age
• Demographic: Gender
• Audience Segments: Based on the kind of content users consume on our platform or type of Ads they have clicked, we have grouped audience into various intent categories
• PinCode: In specific cases, if your product or services is hyper-localised, you can select specific pin codes to only target users belonging to the identified area. Please note that the traffic available at this level is extremely low, and it is more effective to limit the target to a city-level

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Your Ad / Campaign could be rejected for a variety of reasons. The primary reason is that it falls in the category of prohibited ads. Please click here to read more on this.

If you feel that your ad was rejected for no obvious reasons, please reach out to us at ads@dailyhunt.in and share the preview link in your mail. For example: https://dae.dailyhunt.in/self-serve/banners/preview?id=72574. We will review the same and respond to you.

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Our system internally checks for correctness of the landing page. We also use Google Webmaster tool API to validate the same and provide the score (out of 100) on how good these landing pages are. Couple of reasons why URL must be invalid:

• No http:// OR https:// at the start of the link. If its missing, please add http:// or https://
• Error on the landing page. On click user might be taken to the landing page, but the pages or content does not load, in which case URL is invalid
• Prohibited content on the landing page. Please click here to refer this section

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During the process of creating a new campaign, after setting up the targeting parameters, you can set up the following:

• Overall budget: Setup an overall budget depending on how much you want to experiment and start the campaign
• CPC / CPM Pricing: You can set the bidding price for each click or impression. This is editable as well during the course of campaign

Depending on the bidding price and the overall budget, the system will highlight the volume that it will deliver.

E.g.

• Budget: Rs 30,000
• Period: 10 days
• CPC Price: Rs 3 per click
• Volume to be delivered: 10,000 clicks overall
• Per day Volume: 1000 clicks

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Currently we support two ad-formats on our self-serve Ads platform:

• Image / Banners Ads: Size 990 x 505, and 300 x 250
• Native Ads: Image of 300x330, Description, Call to Action

Click hereto see sample banners and examples of good messaging.

If you are looking for custom branding solutions, or content promotions, video ads, APP take-overs etc. please reach out to us on ads@dailyhunt, and we can help you have these as a part of our managed service solution.

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This might be happening owing to a couple of scenarios:

• Low CPC / CPM price: Dailyhunt has a complete bidding engine where the engine decides to show ads depending on CPC / CPM price, the relevance of the campaign & the users. If the CPC / CPM price that you have setup is too low, then they might get under-delivered. In this case, please increase the bid to ensure your campaign delivers
• Selecting too many targeting parameters: If you select too many targeting parameters, it may result in your campaign being under-delivered. We request you to relax some of the parameters and then reactivate your campaign
• Roadblock / Dailyhunt internal campaigns: On certain days, the entire Dailyhunt inventory may be given to a certain brand advertiser (as a part of the managed service solution). We try to ensure that some inventory is available for other performance campaigns, but this may not always be possible. However, if your campaign is long enough (more than week), then the system will automatically calibrate for the same and deliver more in remaining days to full-fill the overall requirement

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There are multiple ways in which you can optimise for conversions. The first step towards this is to ensure that our conversion pixel is placed on the final transaction page. This will help our system understand what kind of users are converting and help the ad-engine automatically optimize for performance. Other than pixel, these are some of the steps that you can take:

• Bid Strategy
  • While configuring CPC or CPM pricing, you would have chosen to start with low price. DH platform is built on bidding-engine, where the campaign with highest CPC or CPM gets first preference. In such a scenario, if you bid too low, the chances are that you would have missed on quality user or first initial ad impressions for that user
  • If you are confident of your target group, then please increase the CPC or CPM pricing to win bids
• Impressions & Frequency Cap: This is an important optimization lever using which you can use to do the following:
  • Set the number of impressions that you want to show to a user
  • Set the time-duration within which you want to consume the impressions set, after which it automatically resets
• Audience Targeting: DH platform provides a lot of audience segments to help you select the right audience. It’s advisable to start with some selection. For e.g. if your campaign is related to ecommerce or online transaction, then in audience segment you can select:
  • eCommerce
  • Shopping
  
  One can also select APP Category based on audience segment, shopping in the above highlighted example.
  

You can combine and experiment with the above features to optimise and measure various campaigns and generate the performance you desire. You can also create multiple campaigns. Use the above features to create different audience targets, and create a A vs B scenario, by using a landing page with different tracking codes.

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Scaling up a campaign is a function of:

• Budget: Increase the budget allocated for the campaign to reach out to an increased audience size
• Bid Price (CPC or CPM): If you bid too low, your campaign may not able to win impressions or clicks compared to other advertisers
• Audience Targeting: If your targeting parameters for the audience base for your campaign is too small or too niche, it may affect your campaign. It will help to relax these parameters to reach out to an increased audience size.

A combination of the above should definitely help you scale-up your campaign.

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Yes. Creatives, messaging, and communication play a significant role in not only communicating the right message to the audience, but also in generating audience interest whereby they will click on the banner to know more. This coupled with banners in the same language as your targeted section helps improve CTR performance by 2X.
Some of the best practices around creatives include the following:

• Run at least three to four creatives: Each creative, if possible, should highlight a different aspect of the campaign. This will allow the user to know more
• Run a mix of native & image ads: Unless your campaign is a pure branding or awareness campaign, we recommend that you run a mix of native & image ads. For a pure branding or awareness campaign, run only image ads.
• Track Banner Level CTR:
  • Under reporting section, for each campaign you can track the CTR of all the active banners
  • If any banner is significantly under-performing, please analyse and de-activate the same
  • While adding new creatives, please study the best-performing banner / native ads and use them as a reference to create new ones

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Yes. Depending on the campaign objective, messaging setup, audience selected etc., it is important to take the user to the right landing page. We share here some important aspect of a landing page:

• Responsive / Mobile Optimized: It is important that the landing page is mobile optimized and renders fast on users’ mobile devices
• Category / product related landing page: If your creative talks about a specific product or category, make sure that it takes users to the relevant landing page
• Lead Forms: If the objective of a campaign is to collect user lead, it’s important that the first part of the page talks about the product, and it is followed by a short & simple lead form. It’s important to understand the following
  • Asking for too many details will result in a user drop-off
  • Asking for details which may not be handily available with the users (such as PAN or Aadhar) may result in user drop-off as well

In addition to above, it is important that the landing page is fast, light-weight, and visually appealing (simple & less cluttered).

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Performance & Amount Spent: This report includes the following:

• Impressions
• Clicks
• CTR (%)
• Conversions
• Spends

Banner Performance Report: If you are running more than one creative, you can use this report to see relative performance of each banner. Creative-wise data report includes the following:

• Impressions
• Clicks
• CTR (%)
• Conversions

Language-wise Distribution: If you are running a campaign with no specific language selection, then this report will give you understanding of how your campaign is doing across various languages. Data shared in language-wise report, includes the following:

• Impressions
• Clicks
• CTR (%)
• Conversions
A couple of key interpretation and insights that can be derived from language report are as below:
• You can see which languages (market) are suitable for your product or campaign (for e.g. we have seen Telugu, Tamil & Kannada users responding more favourably with gaming APP clients)
• By running a campaign (by splitting) it into various regional languages, you can see that the CTR for each language is different

Location-wise Distribution: This report helps you understand your campaign reach across users in various states (& cities) depending on the location you selected. Data shared in language-wise report includes the following:

• Impressions
• Clicks
• CTR (%)
• Conversions
Insights from this report will map your product & campaign in respect to regions. The culture & user behavior of some regions can be mapped to the performance, and this can be used to limit the audience through campaign targeting.

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While configuring campaign and setting up creatives, there is an input box where you can setup your landing page (LP) as the URL. In this URL box, the landing page (LP) needs to be appended with utm_source and other relevant parameters.
E.g.: http://m.dailyhunt.in?utm_source=Dailyhunt&utm_medium=app&utm_campaign=cpc&utm_content=nativeads

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Discrepancies between Dailyhunt click reporting and Google Analytics reports are normal (and expected) because of differences in attribution, tracking, calculation & reporting methodologies. Some of the reasons you may investigate are listed as below:

• Google Analytics (GA) Sessions vs. Dailyhunt Clicks: Google Analytics considers multiple visits within the same 30 min window as one session, whereas Dailyhunt will consider each click as one and keep incrementing the count on each subsequent click
• Ensure that the GA code is implemented across your whole site (or at least on your landing page). It makes sense to implement GA at the top of each page (inside the HTML header)
• Partial page loads: Sometimes due to various reasons like network speed, poor internet, disconnecting wifi connections etc., a user might have clicked on the AD on Dailyhunt but the subsequent landing page may not have loaded properly causing the user to leave the page
• Mobile Optimized landing page: Dailyhunt ads are shown on a mobile inventory. Hence, it is important that all the landing pages are optimized for speed and have the GA code present
• User browser preferences: If visitors may have set their browser privacy preferences to disable cookies, images, or JavaScript, then GA will not be able to track them. This is also applicable to users that have installed Google’s own opt-out add-on or users who implement an ad blocker to block all ads

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Dailyhunt platform supports 3rd party trackers / pixels for auditing and tracking purpose. While configuring the campaign, inside creative, there is provision for placing an:

• Impression Tracker
• Click Tracker

Please note that these trackers are only meant to be used for counting & validation of impressions and clicks on your end.
Please note that if you are planning to retarget users at impression level (through Facebook, Google etc.), this might not work as these pixels are fired in an in-APP environment. They are only meant for an audit purpose and comparing Dailyhunt published numbers with your own system. It will be difficult to run retargeting campaigns across other networks like Facebook, Google using 3rd party pixel placement.

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The most simple and advisable way is to place Facebook or any other retargeting partner pixels on your landing page where the traffic from Dailyhunt lands. This landing page will open in external default browser (like Chrome), and the state of cookies are maintained. Hence, placing re-targeting pixels on landing page will work.
Currently, we don’t support placing of retargeting pixels on our 3rd party click tracker. You can place the same but because they will be in an in-APP ecosystem, Facebook will not have access to the cookies stamped on default APP browsers like Chrome etc.

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